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Creative Advertising Strategy MSc

Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary


In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix

You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills

Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief and internship project. Or spend a year in industry really getting to grips with things. Blend your creative skills with strategic awareness to create campaigns that get results.


Manchester is the perfect place to study and to start your career in marketing and advertising. It’s a leading location for creative and digital media.

The city boasts global agencies, big businesses with in-house advertising teams, and a host of exciting small creative firms.

Our graduates have taken on a range of roles, including:

  • Account Manager, Love Creative
  • Premium Search Specialist, Microsoft
  • Corporate Partnerships Coordinator, Adelaide Fringe Festival
  • Designer/Artworker, Echo Studios Ltd
  • Lead Designer, Riddle Digital
  • Junior Copywriter, BJL
  • Sports Producer, ADI.TV

You’ll have opportunities to build relationships with employers in Manchester and further afield while you’re studying. Students will also achieve PgCert and PgDip awards during this course.

Different course options

Full time | Manchester Campus | 1 year | SEP-20

Study mode

Full time


1 year

Start date



Persuasive Writing - Core
Advertising Strategy and Trends - Core
Applied Research Project/Proposal - Core
Strategy for Digital - Core
Creative Advertising - Core
Live Client Brief - Core
Marketing Masters Level Learning - Core
Marketing Psychology - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Applicants need a good UK honours degree – at least a 2:2 – or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience.

University information

Manchester Metropolitan University offers a welcoming, stimulating and supportive environment in which to study for your postgraduate qualification. The award-winning, inspirational campus in the heart of Manchester provides vibrant learning spaces and excellent facilities across modern and historical buildings that reflect their teaching excellence since 1824. More than 6,000 students choose to study for a postgraduate qualification at...more

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