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Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

This programme is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in todays business environment. The course combines strong academic principles and theories but examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. This course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of marketing management. It is also suitable for those who do not have a degree but who possess relevant experience. In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in bigger demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies. Career opportunities for graduates with a focus on marketing strategy and international brand development are extensive and varied. Recent graduates have taken up employment opportunities with advertising agencies, pharmaceutical companies, financial and legal services and within the FMCG industry. A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits.

Different course options

Study mode

Full time


1 year

Start date



Marketing in Practice - Core
International Brand Strategy - Core
Live Client Brief - Core
Critical and Contemporary Issues in Marketing - Core
Business-to-Business Marketing - Core
Dissertation / Extended Research Proposal - Core
Masters-level Learning - Core
Strategy for Digital - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Applicants should have a good UK honours degree (minimum 2:2), in any subject, relevant experience or degree-equivalent professional qualifications will be considered.

University information

Manchester Metropolitan University is a great modern university located in the global city of Manchester, a city renowned for excellence, innovation, creativity and sport. Manchester Met has one of the widest range of postgraduate study options; from part-time to full-time, short courses to continuing professional development, Masters of Arts / Science and longer-term Research and PhD opportunities across many subject areas. Manchester is...more

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