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Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary


Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You'll look at both traditional and digital marketing principles and strategies, as your develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.


With the skills you’ll develop, you’ll open up a variety of career opportunities. You’ll be ready to take on agency or in-house marketing roles, with skills suited to account or communications executive or manager.

Our former graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to FMCG (fast moving consumer goods), in roles including:

  • Consultant to the CEO, Athens Urban Transport Organisation
  • Managing Director, Run Creative Ltd
  • Director of Client Services, Building Blocks (UK) Ltd
  • Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network
  • Global Digital Marketing Specialist, BP
  • Media Executive, MediaCom

Take the opportunity to network with employers. Manchester has a vibrant creative and digital sector. Impress during an internship or on the live client brief unit and you could be rewarded with a job offer. Students will also achieve PgCert and PgDip awards during this course.

Different course options

Full time | Manchester Campus | 1 year | SEP-20

Study mode

Full time


1 year

Start date



Learn the critical thinking and advanced study skills you’ll need to work at Masters level. We’ll help you develop your analysis, writing and referencing skills – essential for your research projects and essays.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Applicants need a good UK honours degree – at least a 2:2 – or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience.

University information

Manchester Metropolitan University offers a welcoming, stimulating and supportive environment in which to study for your postgraduate qualification. The award-winning, inspirational campus in the heart of Manchester provides vibrant learning spaces and excellent facilities across modern and historical buildings that reflect their teaching excellence since 1824. More than 6,000 students choose to study for a postgraduate qualification at...more

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