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Cross-Cultural Communication and International Marketing MA

Cross-Cultural Communication and International Marketing MA

Key information

Qualification type

MA - Master of Arts

Subject areas

International Marketing Communication Studies Community Relations

Course type


Course Summary

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

develop systemic understanding and critical awareness of international marketing theory
apply theory to international case studies, markets and issues
measure market performance and consumer behaviour
develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Different course options

Full time | Newcastle University | 12 months | 28-SEP-20

Study mode

Full time


12 months

Start date



The aim of the module is consistent with the overall aim of the CCC+ programme: to develop advanced level of cross-cultural communicative competence for professional work including written and spoken presentation; to apply the knowledge and skills students have acquired from the taught modules to independent research and demonstrate their professional knowledge and skills and to provide opportunity for students to critically evaluate information they obtain in the literature, as well as to reflect on their own knowledge and skills.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

A 2:1 honours degree, or international equivalent, in the following disciplines: Anthropology; Communication; Ethnography; Intercultural Communication; International Relations; Linguistics; Philosophy; Psychology; Politics; Social Anthropology; Social Psychology; Sociology; TESOL; Modern Foreign Languages; Accounting; Advertising; E-Commerce; Economics; International Trade; Management; Marketing. If you are a graduate in any of the following disciplines, we may also consider your application: Education, Area Studies, English, Geography, History, Law and Translation. Work experience in an international organisation or cross-cultural context is desirable, but not essential.

University information

Newcastle University is a world-leading university, advancing knowledge, providing creative solutions and solving global problems. The university is a founding member of the prestigious Russell Group, one of 24 leading research-intensive UK universities. In recent years, Newcastle University has developed a presence in three similarly vibrant and globally-connected locations – London, Singapore and Malaysia. These provide both a global...more