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Arts, Business and Creativity MA

Arts, Business and Creativity MA

Key information

Qualification type

MA - Master of Arts

Subject areas

Business Studies Art Studies

Course type


Course Summary

This course provides an entrepreneurial education for creative graduates who aspire to a variety of careers in a creative industry. The course was created in conjunction with the School of Arts and Cultures and key stakeholders from the creative industries. It examines the theoretical aspects of creativity and the creative industries within their social, cultural, economic, political and increasingly, international contexts. It provides you with a setting to start-up a business and to engage on real projects with regional stakeholders.

The course is for creative graduates who want to turn their artistic and creative talents to a viable career or business start-up. It will also suit those involved in developing and growing enterprises within the sector. It has been designed specifically for individuals with some involvement in or experience of creative industries.

On completion of the course, you will be able to: create business, marketing and promotional plans suitable for use within the creative industries; develop and apply advanced management tools and techniques to support profitability, sustainability and growth within the context of commercially creative work; demonstrate enhanced skills in decision-making and critical thinking ; act autonomously in planning and implementing projects at a professional level; develop your strategic and creative thinking; recognise the need for change and the ability to manage this change and establish and manage a real-life business. Since entrepreneurship education needs to be experiential, there is a significant practical element to the course, including: starting up an enterprise; acting as a consultant in a creative business and working with practitioners across the sector.

Different course options

Full time | Newcastle University | 12 months | SEP-19

Study mode

Full time


12 months

Start date



Freelancing, portfolio working and short term contracts are prevalent across the cultural and creative sectors and across media and journalism. Even when people have full-time and/or permanent contracts fluid movement across roles with one employer or frequently moving between employers means that people need to constantly evaluate their skills, knowledge and experience and the demands and opportunities of a sector that has seen big shifts in employment practice. So models of work that previously may have been the concern of freelancers become more widely considered across the sector (eg networking).

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students should have a 2:1 honours degree, or international equivalent. Your degree should be in a subject that provides a basis for involvement in the creative industries. Degrees in non-creative subjects will be considered if you can show relevant work or voluntary experience. Examples of creative subjects include: Media, design, fine arts, music or music technology, film, photography, creative writing, computer graphics, acting. Your application should show your experience within the creative industries. Your experience could be in a professional, voluntary or an unpaid capacity. Your application will be considered on an individual basis if you have a 2:2 honours degrees or non-standard qualifications and/or relevant professional experience.

University information

Newcastle University is a world-leading university, advancing knowledge, providing creative solutions and solving global problems. The university is a founding member of the prestigious Russell Group, one of 24 leading research-intensive UK universities. In recent years, Newcastle University has developed a presence in three similarly vibrant and globally-connected locations – London, Singapore and Malaysia. These provide both a global...more