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International Marketing MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type


Course Summary

Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

About this course

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

international communications
brand management
customer relationship management

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

a systematic understanding and critical awareness of international marketing theory
the ability to apply theory to international case studies, markets and issues
the ability to measure market performance and consumer behaviour
knowledge of ethical issues and their implications in marketing.

Your development

On completion of the course you will gain:

access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career
practical marketing experience, which is highly attractive to employers
industry links developed through modules (eg Principles of Marketing) and a regional marketing competition.


This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

Different course options

Study mode

Full time


12 months

Start date



The primary objective of this module is to provide you principles and techniques enabling to achieve success in the art of international marketing. The module will specifically focus on the fundamentals of international marketing focusing on international market analysis, market entry, and marketing organisation, elements of the international marketing mix (e.g., product and brand management; advertising, promotion and sales; pricing; and distribution and logistics) and new directions and challenges of international marketing. This module will be delivered through introducing relevant literature, learning experiences, and industry-linked case studies; so that theory and practice go together.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

University information

Newcastle University is a world-leading university, advancing knowledge, providing creative solutions and solving global problems. The university is a founding member of the prestigious Russell Group, one of 24 leading research-intensive UK universities. In recent years, Newcastle University has developed a presence in three similarly vibrant and globally-connected locations – London, Singapore and Malaysia. These provide both a global...more