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International Marketing MSc (London campus)

International Marketing MSc (London campus)

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type


Course Summary

This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.

This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. You will develop a range of skills and knowledge including:

• how to apply marketing theory to international case studies, markets and issues
• advanced skills in the analysis of markets in an international context
• knowledge of ethical issues and their implications in marketing

The course covers the following areas:

• consumer behaviour
• international brand management
• the international business environment
• international marketing
• international marketing communications
• market analysis
• marketing research
• principles of marketing

You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a marketing issue. You will be supported through research study skills modules and experienced research supervisors.

The course is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate course. You will develop the knowledge and skills required for a successful career in business and marketing within an international context.



Newcastle's graduates are currently employed in companies around the world including:

HSBC Bank International

As this is a new course we don't have any careers destination information yet. Instead, you might be interested to see information about our graduates who studied postgraduate marketing.


Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.

Different course options

Study mode

Full time


12 months

Start date



This module aims to understand the application of digital marketing in organisations. To appreciate the theoretical basis and practical application of digital marketing. To understand the strengths and weaknesses of digital marketing tools. To understand how to effectively integrate different digital marketing tools in marketing plan.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

University information

Newcastle University is a world-leading university, advancing knowledge, providing creative solutions and solving global problems. The university is a founding member of the prestigious Russell Group, one of 24 leading research-intensive UK universities. In recent years, Newcastle University has developed a presence in three similarly vibrant and globally-connected locations – London, Singapore and Malaysia. These provide both a global...more