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Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course type

Taught

Course Summary

Overview

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

What will I study?

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

How will I be taught and assessed?

Teaching on this programme is delivered through a mix of lectures and seminars, totalling around 9-12 hours per week. You will also be expected to engage in independent study involving directed and self-directed learning, around 44 hours per week.

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Careers and further study

The programme focuses on developing practical and employer-facing competencies particularly through the ‘live project’ module plus a range of entrepreneurial management skills embedded in all modules.

The programme encourages the development of the entrepreneurial behaviours such as setting clear goals that you need to enter and succeed in your future career aspirations, including becoming global luxury brand managers who are critical and independent thinkers and not afraid to ask the big and, often challenging questions.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes.

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

In studying this module you will learn about the concept, application, marketing and management of luxury brands in relation to contemporary global brand markets, production and consumption patterns. The module combines critical, conceptual, applied and strategic approaches to the subject and practice of luxury brand management, communication and advertising, establishing consumer loyalty, and distribution. Additionally, you will critically engage with luxury brands across numerous platforms. Finally, you will analyse luxury brands and their strategic management within a contemporary global context and gain an understanding of their marketing and consumption within comparative international markets.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£6,990

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£15,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Academic requirements Minimum 2:2 (second class) honours degree or equivalent from a recognised university in any subject If you don’t meet the academic requirements Applicants with non-standard prior learning and or relevant work experience and training are encouraged to apply.

University information

Northumbria University’s London campus is based right in the heart of the city, and with the University’s focus specialisation in industry-focused degrees, you’ll find yourself perfectly placed to search for work experience and internships and rub shoulder with all the right sorts of people as you think ahead to your career. Many of the business-related postgraduate degrees can be studied full time or part time in one-to-two years, to fit in...more

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