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Different course options

Full time | Headington Campus | 1 year | 24-JAN-22

Study mode

Full time

Duration

1 year

Start date

24-JAN-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Overview

You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:

  • live case-studies
  • consultancy projects
  • skills workshops.

You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of:

  • customer behaviours and expectations, and the variety of channels used to interact with customers
  • analysing marketing data
  • devising marketing strategy for global brands and organisations.

You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.

If you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career.

Career prospects

Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

Modules

Digital technologies have transformed marketing, they offer new sources of customer insight, they have dramatically changed customer behaviour, enabled new business models and impacted how organisations interact with their customers and key stakeholders. This module aims to take a strategic perspective of the digital and social media environment. It focuses on the interaction between consumers, businesses and other organisations and how thinking digitally can assist in effective marketing. Web based media, mobile platforms, social media and digital tools are reviewed, practised and critically evaluated to identify successful performance and to create contemporary digital marketing strategies.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£10,200

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£15,900

Average for all Postgrad courses (per year)

£12,227

Entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree; or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference).

University information

Based in the historic student city of Oxford, Oxford Brookes is one of the UK’s leading modern universities. It enjoys an international reputation for teaching excellence, innovative approaches to learning, and strong links with business and industry. The university welcomes students from more than 140 countries around the world, and is proud of its diverse, inclusive community. Oxford Brookes is known for great teaching, coming second in...more