menu icon
Advertisement
Coronavirus (COVID-19) Latest news

Different course options

Full time | Headington Campus | 1 year | 24-JAN-22

Study mode

Full time

Duration

1 year

Start date

24-JAN-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course type

Taught

Course Summary

Overview

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

  • a strong foundation in marketing theory and practice
  • a specialist perspective on digital marketing and how it integrates into an overall marketing framework
  • the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

  • Digital Marketing Analyst
  • Social Media Manager
  • Communities and Social Media Specialist.

Career prospects

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:

  • digital marketing analyst
  • social media manager
  • communities and social media specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

Modules

You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£10,200

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£15,900

Average for all Postgrad courses (per year)

£12,227

Entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference).

University information

Based in the historic student city of Oxford, Oxford Brookes is one of the UK’s leading modern universities. It enjoys an international reputation for teaching excellence, innovative approaches to learning, and strong links with business and industry. The university welcomes students from more than 140 countries around the world, and is proud of its diverse, inclusive community. Oxford Brookes is known for great teaching, coming second in...more