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International Events Marketing MSc

Different course options

Full time | Headington Campus | 1 year | SEP

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Events Management International Marketing

Course type


Course Summary


With our MSc International Events Marketing course you will gain a strong foundation in marketing theory and practice. As well as its relevance and application within an events context.

We welcome students new to marketing and events as well as those who wish to specialise or broaden their expertise.

We take an innovative and creative approach to your learning with live case-studies, simulations and skills workshops. You will gain a wealth of knowledge in events marketing including:

  • the core principles of events marketing
  • contemporary issues, challenges and research in the sector
  • customer behaviours and expectations
  • how to take a customer-centric stance using a range of channels to interact with customers
  • analysis of marketing data
  • devising marketing strategy for global brands and organisations
  • developing decision-making skills and rationale to devise marketing plans and communications.

If you choose the sandwich mode, you can apply for a year's paid, supervised work experience in an events marketing role.

Career prospects

Our graduates are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC.

As well as a number of small and medium sized ‘digital’ agencies.

Our graduates typically secure positions as:

  • marketing managers
  • marketing planners
  • brand managers
  • corporate communication managers
  • social media community managers.

In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.


Institute of Direct and Digital Marketing


This professional and academic skills development module helps you to become a lifelong learner and enhances your employability. Starting with a focus on how to achieve your best academically, you then develop your skills for employment and career planning. You will work through a self-development plan, taking the lead in your own learning and development. You will be coached in identifying, engaging in and reflecting on how you can gain from developmental activities within the university and externally.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK/ international students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

University information

Based in the historic student city of Oxford, Oxford Brookes is one of the UK’s leading modern universities. It enjoys an international reputation for teaching excellence, innovative approaches to learning, and strong links with business and industry. The university welcomes students from more than 140 countries around the world, and is proud of its diverse, inclusive community. Oxford Brookes is known for great teaching, coming second in...more