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Overview
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.
You will develop your working knowledge of digital and strategic...Read more
This course is unique as it is the only online MSc Digital Marketing Communications course delivered at a UK university.
The online delivery of the course provides the opportunity for you to study without...Read more
About the course
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. ...Read more
The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.
Degree overview
It is now essential to understand...Read more
This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology...Read more
Overview
Marketing is constantly evolving - with social media, new retail channels and disruptive technologies all playing major roles in its development, which we believe offers opportunities and risks...Read more
Overview
Reasons to study Strategic and Digital Marketing at DMU:
This is a specialist masters degree for students with previous qualifications in marketing and/or substantial marketing experience. ...Read more
OVERVIEW
Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow...Read more
Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry. ...Read more
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining...Read more
Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical...Read more
Why this course?
Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. ...Read more
Why choose this course
Technology has created new challenges and opportunities for businesses, from their products and services, to the way that distribution functions. This specialist course will provide...Read more
This course will start in January 2021. This course is designed for individuals who are ready to build on their existing marketing background by delving into digital. Youll gain an extensive understanding...Read more
Summary
Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will...Read more
This course provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. Learn up-to-date practices in key digital marketing disciplines,...Read more
Overview
The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving...Read more
This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas. ...Read more
Overview
Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.
The specialist digital marketing knowledge we teach helps you to understand and...Read more
Overview
Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building course.
Our Masters in Digital Marketing is designed by academic practitioners...Read more