This course has been devised for practitioners looking to excel in brand management, creative direction, and digital strategy. With an emphasis on creativity, adaptability, and critical thinking
The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniquesYou will explore the convergence between public relations,
Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and
MA Advertising & Public Relations programme overviewAdvertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business thrive? What