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Brand management is a niche within the field of marketing that focuses on using strategic assessment, specialised techniques and creative thinking to sustain and enhance the prominence, trust and popularity of a product or brand.
Postgraduate students in brand management may draw upon areas such as business, marketing, communications and design to develop themselves as leading professionals in the industry. Fashion, luxury goods, corporate and digital are just some of the most prominent sectors that seek out talented brand managers.
There are over 40 different postgraduate programmes at 30 universities to explore in brand management available in the UK.
You’ll usually need an undergraduate degree in any subject or substantial experience in brand or marketing for your application to be considered.
Postgraduate courses in brand management typically cover topics including brand strategy development, market research, brand identity creation, brand positioning, consumer behaviour analysis and crisis management.
Gaining a postgraduate qualification is likely to help your career prospects and earning potential by increasing your skills and knowledge needed in a senior brand management or marketing role. Participating in the course may also help provide valuable connections and new networking opportunities.
Luxury brands are big business in today’s international economy – this offers both a unique challenge and an unprecedented opportunity for Read more...
