Service design is a human-centred discipline which focuses on:designing services in the public or private sectorworking in a participative, iterative and qualitative manner with all
Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs. It
Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding