University of Essex

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and

The contemporary organisation is characterised by complexity and change. Our unique MA Management and Organisation Dynamics, offered jointly by Essex Business School and the Department of

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to

International management requires agile thinkers with an advanced set of management skills to do successful business across borders. Managers are required to have globally reaching leadership skills