The MSc Marketing & Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour. You'll learn how to
This Masters offers the knowledge and skills required to be a successful marketer in dynamic and technology-driven industries.Companies such as Netflix, Airbnb, and Tesla have one thing in common:
Gain the skills and knowledge you need to be an effective manager in increasingly uncertain and technology-dominated environments.This Masters will equip you with practical and conceptual skills to