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MSc Digital and Social Media Marketing

MSc Digital and Social Media Marketing

Different course options

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Social Media Marketing Digital Media Digital Marketing

Course type

Taught

Course Summary

With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Key features

- This programme is designed to keep you at the forefront of modern marketing practices. It equips you with an advanced knowledge of digital marketing strategy and planning to build core competence and deep specialisation
- Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
- Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.
- The programme comprises an intensive series of stimulating lectures, energetic seminars and small group work which can take you anywhere in the world.

Modules

This module exposes students to the constantly changing nature of digital marketing. It looks at the origins of the discipline in the context of early e-commerce and move into the current day. It examines the leading edge of technology and practice and how it impacts on a whole range of other disciplines, such as traditional marketing, management, international business and business strategy.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£11,600

International fees
Course fees for EU and international students

For this course (per year)

£18,400

Entry requirements

A good honours degree, first or second class, or equivalent, in any discipline.

University information

The University of Plymouth’s campus is centrally located within Britain’s Ocean City, perched on the South Westerly coast of Devon in between scenic Cornwall and the historic Dartmoor National Park. The University is renowned for its world leading research; postgraduate students are supported by accomplished and experienced staff who undertake research that is innovative, operates across disciplinary boundaries, and provides outstanding...more