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Different course options

Study mode

Full time

Duration

1 year

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Sustained by a social science-based approach, the MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues. The course is unique in its emphasis on the intersections between marketing and other management and social phenomena, and fields of inquiry.

  • Discuss a range of contemporary topics, from digital marketing to social campaigns, with like-minded peers
  • Learn about different research methods, how to design marketing strategies, and how to implement marketing programmes
  • Study in the heart of London – an international metropolis with a variety of career opportunities

Facilities

  • Think Pod interactive collaboration space with presentation, recording and video conferencing facilities
  • The School of Business and Management's resources, including datasets and accounting tools
  • Brand new Graduate Centre, offering purpose-built study spaces and an exclusive rooftop common room
  • Queen Mary’s comprehensive libraries
  • State-of-the-art media suite with industry-standard editing software (QUBE)

Career paths

A qualification in marketing can lead to an exciting and lucrative career. This MSc prepares you for a variety of roles in a number of industries, including finance, retail, advertising and education.

Past graduates have progressed to careers such as:

  • Marketing professionals
  • Business development managers
  • Public relations professionals

in organisations such as:

  • AXA
  • Bank of America
  • City Bank
  • Google.

Modules

All marketing action is aimed at consumers. Without an understanding of the consumer the application of marketing tools is unlikely to yield the desired outcomes. This module develops a useful, conceptual understanding of consumer and market behaviour as a main consideration in marketing. The course offers a brief introduction into consumer research and then focuses on an understanding of the consumer from a mainly psychological perspective. Overall, the course provides frameworks that enable students to address the issue of understanding consumers responsibly, systematically, and creatively.

Tuition fees

UK fees
Course fees for UK students

Queen Mary alumni get a discount on their fees.

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

Queen Mary alumni get a discount on their fees.

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a 2:1 or above at undergraduate level in any subject.