Full time
1 year
16-SEP-24
MSc - Master of Science
Marketing
Taught
Explore the theoretical and practical sides of marketing, and how it can help explain and address contemporary business and societal issues.
Study key concepts in marketing and choose from a wide range of optional modules covering different aspects of business.
Study global brands and their roles in creating relationships in a global market.
Learn how to design a range of marketing strategies.
Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.
This programme aims to teach you to:
Identify, analyse and evaluate marketing problems and plan, design, and recommend solution strategies.
Plan and conduct research through independent study.
Develop a sound understanding of contemporary business and organisational contexts.
Apply theories, models and frameworks to aid decision making within organisations.
Apply your knowledge to complex marketing issues, to improve management and marketing practice.
Assessment
You will be assessed using a mixture of formal examinations and coursework in your taught modules.
You will undertake more self-directed work in completing your 10,000-word dissertation.
Career paths
This programme will provide you with a solid foundation to pursue roles in marketing agencies, as well as working in-house at companies across the public and private sectors.
For this course (per year)
£14,850
For this course (per year)
£31,850
Students need to have a 2:1 or above at undergraduate level in any subject.
Queen Mary University of London (QMUL) is an internationally regarded public research institution based in London. It has a long history, dating back over 230 years, and is a member of the prestigious Russell Group of universities. Queen Mary has five campuses in the city of London and an international network of satellite campuses in China, Malta, Paris and Singapore. There is a population of around 16,000 students at the London campuses and...more
Full time | 1 year | 16-SEP-24
Full time | 1 year | 16-SEP-24