menu icon
Book your open day visit nowClick to book open day

Different course options

Study mode

Full time

Duration

1 year

Start date

16-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Explore the theoretical and practical sides of marketing, and how it can help explain and address contemporary business and societal issues.

Study key concepts in marketing and choose from a wide range of optional modules covering different aspects of business.

Study global brands and their roles in creating relationships in a global market.

Learn how to design a range of marketing strategies.

Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.

This programme aims to teach you to:

Identify, analyse and evaluate marketing problems and plan, design, and recommend solution strategies.

Plan and conduct research through independent study.

Develop a sound understanding of contemporary business and organisational contexts.

Apply theories, models and frameworks to aid decision making within organisations.

Apply your knowledge to complex marketing issues, to improve management and marketing practice.

Assessment

You will be assessed using a mixture of formal examinations and coursework in your taught modules.

You will undertake more self-directed work in completing your 10,000-word dissertation.

Career paths

This programme will provide you with a solid foundation to pursue roles in marketing agencies, as well as working in-house at companies across the public and private sectors.

Modules

Research Methods introduces you to the main approaches and strategies in research methods so that you develop a strong understanding of how social scientists search for and test out evidence in their disciplines. In this way it will help you to develop a critical approach to questions of evidence during your studies and specifically prepare you to work on your dissertation. The lectures will cover issues of research design, searching and reviewing the literatures on topics, and the requirements for research at this level. You will also be given guidance on how to devise research proposals and write dissertations.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,850

International fees
Course fees for EU and international students

For this course (per year)

£31,850

Entry requirements

Students need to have a 2:1 or above at undergraduate level in any subject.

University information

Queen Mary University of London (QMUL) is an internationally regarded public research institution based in London. It has a long history, dating back over 230 years, and is a member of the prestigious Russell Group of universities. Queen Mary has five campuses in the city of London and an international network of satellite campuses in China, Malta, Paris and Singapore. There is a population of around 16,000 students at the London campuses and...more

Similar courses at this uni