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Different course options

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Overview

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Career Prospects

Introduction

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.

Modules

The focus of the module is on the theory, practice and challenges faced by marketing managers working in a global/international environment and the concepts and theories that can be used to inform marketing decision making in these contexts. On completion of the module students will understand the nature, scope and role of marketing in firms operating in a global/international environment and be able to apply key concepts and theories to marketing problems faced by managers working in a global/international environment.
Dissertation (60 Credits)
Academic Research Project (60 Credits)
Marketing Internship and Work-based Research Project (60 Credits)

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£7,000

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£19,900

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

Department profile

The Faculty of Arts, Humanities and Social Sciences at Queen’s University Belfast A Community of Scholars We are a busy, multidisciplinary community of learners, dedicated to using the wide range of subjects on the arts and humanities to make a difference in lives locally, nationally and internationally. We are home to some 7600 students and 700 academic and support staff who work in five Schools – Arts, English and Languages, History,...more