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Different course options

Study mode

Full time

Duration

1 year

Start date

16-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Overview

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Professional Accreditations

  • Accreditation has been gained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Students of the MSc Marketing programme can register as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations. Students can undertake the CiM Certificate in Professional Marketing, which requires them to complete 1 online module (students are exempt from 2 other modules) or the CiM Diploma in Professional Marketing, which requires them to complete 2 online modules (students are exempt from 1 other module).
  • The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).

Modules

This module serves as a platform for understanding the far reaching and holistic application of marketing as both a philosophy and function in contemporary organisations. The module serves as a base for the MSc in Marketing, providing the requisite level of knowledge needed to advance in the parallel and sequential modules in the course. The module is taught at an introductory level. It assumes no prior knowledge of the business system - marketing in particular.
Business Governance and Ethics
Contemporary Issues in Management

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,800

International fees
Course fees for EU and international students

For this course (per year)

£25,800

Entry requirements

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.