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Service Design Innovation MDes

Key information

Qualification type

MDes - Master of Design

Subject areas

Customer Service Business Development Marketing Planning / Evaluation

Course type


Course Summary

This course gives you opportunities to design radical new services that are highly desirable for customers as well as profitable and sustainable. Service Design Innovation is based on the idea that an effective service is built by gaining a deep understanding of the interaction between service providers and the end user, including their wants, needs and potential for co-creation. Students use a specific set of methods and processes based on design thinking. In particular this course will require you to develop the ability to design user research, to facilitate stakeholder workshops, and to project manage a service design process.

Students are introduced to a range of concepts such as co-design, userdriven innovation, open innovation and stakeholder management. They are also encouraged to develop their own approaches and to respond to emerging industry practices. Learners will benefit from staff research interests in methodology and in user experience design strategies. They may also have the opportunity to participate in one of Ravensbourne’s regular industry development projects with a strong service design dimension.

Service Design graduates have a practice-based approach to embedding innovation in key customer focussed areas of business. students go on to be engaged in broader organisational development issues, such as strategic innovation and organisational change.

Different course options

Full time | Ravensbourne | 1 year | SEP

Study mode

Full time


1 year

Start date



Managing Design in a Global Society and Economy
Cultural and Contextual Design Studies
Practical Application of Design Thinking in Luxury Brand Management
Studio Practice
Strategic Design and Innovation
Professional Practice in Management and Consulting
Major Project

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students should have a first or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. If students are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.