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Luxury Brand Management Innovation MDes

Luxury Brand Management Innovation MDes

Key information
DATA SOURCE : IDP Connect

Qualification type

MDes - Master of Design

Subject areas

Brand Management

Course type

Taught

Course Summary

This course provides you with opportunities to enable the development of high value services and luxury brands on a global scale. This course focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Students will analyse established brands and the process of repositioning them. Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation.

You will progress through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’. The course benefits from the research interests of existing Ravensbourne staff, including the impact of ethical issues in the fashion business on brand perception, marketing and branding of sustainable fashion, and the role of social networking in establishing brands. Students will also have the opportunity to work closely with students on Ravensbourne’s Fashion MA programmes.

In the corporate world, luxury brand managers oversee the development of products and high-end services. They also have a significant strategic role in continuously improving the customer experience and re-invigorating services.

Different course options

Full time | Ravensbourne | 1 year | SEP-19

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

Managing Design in a Global Society and Economy
Practical Application of Design Thinking in Luxury Brand Management
Cultural and Contextual Design Studies
Professional Practice in Management and Consulting
Strategic Design and Innovation
Studio Practice
Major Project

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,000

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£15,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have a first or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. If students are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.