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Different course options

Study mode

Full time

Duration

12 months

Start date

03-OCT-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course type

Taught

Course Summary

Overview

This degree offers an innovative and creative approach to this rapidly evolving global industry.

You’ll take a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry.

This approach will help you develop the knowledge and skills to deliver exceptional consumer experiences and gain a global competitive advantage.

Hands-on projects will give you the insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.

This programme is accredited by the Chartered Management Institute (CMI). If you join the Institute as a student member and complete the mapped modules, you will receive a Level 7 Diploma in Strategic Management and Leadership Practice on completion of your degree.

Our lecturers have extensive experience across a wide range of luxury industries. Their knowledge ensures the curriculum reflects current industry standards and practices.

Guest lectures hosted by industry experts will introduce you to new business insights and career options.

This degree will equip you with the specialist knowledge and skills to pursue a career in fields such as international luxury brand management, marketing, communications and retail.

Methods of assessment

You'll be assessed via a combination of:

  • Blog contributions
  • Coursework assignments
  • Essays
  • Fieldwork
  • Group and individual tasks
  • Presentations
  • Research projects
  • Simulations
  • Written or oral exams

Careers

You will be taught to understand the culture and practices of international luxury businesses. Our students graduate with the confidence and insight to pursue management roles in the industry.

Modules

In this module you will undertake a business research project, potentially working in collaboration with a company in the luxury sector, on a ?live? business issue. You will produce a business research report that includes individual elements about your experiences, and also deliver a presentation to the supervisor, a moderator and a company representative if relevant. You may choose to work alone or in a team, however no more than two students may work together. This is the programme's major module and it builds upon what is learnt in the programme overall. It is an opportunity to apply the programme knowledge in a real luxury management environment.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

24,500

International fees
Course fees for EU and international students

For this course (per year)

24,500

Entry requirements

Students need to have one of the following qualifications: minimum second class UK undergraduate degree; equivalent international qualifications as deemed acceptable by the University; exceptional entry will be assessed on case by case basis by academic referral only based on: an undergraduate degree lower than 2:2 plus one year of relevant work experience; no undergraduate degree but three years of relevant work experience.