MA Luxury Brand Management

Overview

This degree offers an innovative and creative approach to this rapidly evolving global industry.

You’ll take a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry.

This approach will help you develop the knowledge and skills to deliver exceptional consumer experiences and gain a global competitive advantage.

Hands-on projects will give you the insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.

This programme is accredited by the Chartered Management Institute (CMI). If you join the Institute as a student member and complete the mapped modules, you will receive a Level 7 Diploma in Strategic Management and Leadership Practice on completion of your degree.

Our lecturers have extensive experience across a wide range of luxury industries. Their knowledge ensures the curriculum reflects current industry standards and practices.

Guest lectures hosted by industry experts will introduce you to new business insights and career options.

This degree will equip you with the specialist knowledge and skills to pursue a career in fields such as international luxury brand management, marketing, communications and retail.

Methods of assessment

You'll be assessed via a combination of:

• Blog contributions
• Coursework assignments
• Essays
• Fieldwork
• Group and individual tasks
• Presentations
• Research projects
• Simulations
• Written or oral exams

Careers

You will be taught to understand the culture and practices of international luxury businesses. Our students graduate with the confidence and insight to pursue management roles in the industry.

Students need to have one of the following qualifications: minimum second class UK undergraduate degree; equivalent international qualifications as deemed acceptable by the University; exceptional entry will be assessed on case by case basis by academic referral only based on: an undergraduate degree lower than 2:2 plus one year of relevant work experience; no undergraduate degree but three years of relevant work experience.