MA Luxury Brand Management

Overview

What does it take to thrive in the luxury industry? Discover the secrets of high-end business in this empowering luxury brand management programme.

Maintaining a luxury brand or business requires a keen sense of strategy, and the ability to attract and inspire customers. Our one-year programme will prepare you for an exciting career at a prestigious brand, or give you the confidence and insight to establish one of your own.

We cover the broad spectrum of luxury businesses, from fashion to hospitality. Our staff have years of experience working in these fields, training at top hotel schools and advising leading international brands.

There is no better place to learn about luxury than London. Our campus is located in 11 acres of private gardens in Regent's Park, and is on the doorstep of some of the world's most exclusive brands and businesses. As part of our full-time programme, you'll learn from some of the leading industry professionals, through guest lectures and trips to thriving businesses.

At the heart of a successful luxury brand is a successful business. Our programme will hone your management skills, and boost your confidence in areas such as marketing, strategy, research, leadership and teamwork.

You'll discuss the history and dynamics of the industry, and learn how businesses establish their brand image. There's also a strong focus on practical work. You'll be tasked with developing a business in groups over a four-day period, delving into finances, design and exploring the market.

Your final project will either be a dissertation or a live business project addressing an industry issue. You'll also have the chance to plan a startup, researching costings, markets, location, costs and presenting your findings.

The programme is accredited by the Chartered Management Institute (CMI). If you choose to join as student members of the Institute (students have specific period to register) and upon completion of mapped modules within the MA Luxury Brand Management programme, you will receive a CMI Level 7 Diploma in Strategic Management and Leadership, subject to CMI moderation.

Careers

You will be taught to understand the culture and practices of international luxury businesses. Our students graduate with the confidence and insight to pursue management roles in the industry.

Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. We also welcome applications from candidates who do not meet the essential entry criteria. In order to be accepted for exceptional entry, you must: Hold a minimum of two years’ relevant work experience; Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for; Be prepared to attend an interview with the Postgraduate Admissions Panel.