Luxury Brand Management MA

This course takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the skills, knowledge and connections to lead and succeed in the competitive world of luxury brands. The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Successful professionals in this field demonstrate the ability to operate in a highly complex global market. An innovative and creative approach with a strong cultural perspective is critical. We combine academic study with the practicalities of management, with a particular focus on delivering exceptional experiences for consumers and gaining global competitive advantage.

You will learn through taught classes, hands-on projects and contact with industry experts. The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning. MA Luxury Brand Management alumni are working in a range of roles in advertising, PR, brand management, and marketing, in prestigious companies throughout the industry. Many have also started their own companies.

The MA Luxury Brand Management programme has been dual accredited by CMI. Upon successful completion of the degree programme, students will be eligible to receive a CMI Level 7 qualification in Strategic Management and Leadership (subject to CMI moderation and student registration request per set deadline). The Chartered Management Institute is the only chartered professional body that is dedicated to management and leadership.

Students should hold a minimum lower second class (2:2) UK Honours undergraduate degree in a business, financial, mathematical or analytical subject from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. Applications from candidates who do not meet the essential entry criteria outlined above are also welcome. In order to be accepted for exceptional entry, you must: Hold a minimum of two years’ relevant work experience; Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for and Be prepared to attend an interview with the Postgraduate Admissions Panel.