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MA International Fashion Marketing

Different course options

Study mode

Full time


12 months

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

International Marketing Fashion Marketing Fashion Design

Course type


Course Summary


This programme is for ambitious, creative students looking to launch a career in the global fashion marketing industry. It is based in the heart of London, one of the fashion capitals of the world.

You will gain a thorough grounding in fashion marketing theory and practice, including topics such as:

  • What motivates consumers in different cultures
  • How the global supply chain works
  • Why new technologies are changing the future of fashion marketing

You will also learn a range of practical skills including:

  • How to plan and execute integrated fashion marketing strategies
  • How to predict and analyse future fashion trends
  • How to build a successful and sustainable brand

Throughout the programme you will work on a number of practical projects and have the chance to study specialist topics, including luxury goods. A study trip to another European fashion capital is also included in your fees.


This programme equips you with the practical and intellectual skills you need to become a fashion marketing manager or director. It has been developed in consultation with industry experts, to ensure you are at the cutting-edge.

Many graduates of Regent's start their own businesses. Others have gone on to work for international brands including Burberry, Jaeger, Ralph Lauren and Vivienne Westwood.


This module will enable you to develop effective high level strategic marketing strategies relating to an organisation?s corporate and business strategic intent in the short, medium and long term. You should be able to analyse the corporate strategy, determine a range of high level marketing and relationship strategies, and demonstrate how these strategies will deliver an organisation?s desire for growth and expansion, its changing stance on innovation, ethics and key strategic decisions. Relationship perspectives in marketing have gained importance and thus marketing becomes a key function within organisations. Students should be able to show how key marketing and relationship strategies reflect key strategic marketing decisions and emerging issues. This module will allow you to take a strategic approach in marketing planning to achieve competitive advantage in a dynamic and changeable fashion and broader market environment.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. We also welcome applications from candidates who do not meet the essential entry criteria. In order to be accepted for exceptional entry, you must: Hold a minimum of two years’ relevant work experience; Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for; Be prepared to attend an interview with the Postgraduate Admissions Panel.