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MA International Fashion Marketing

Key information

Qualification type

MA - Master of Arts

Subject areas

International Marketing Fashion Marketing Fashion Design

Course type


Course Summary


This programme is for ambitious, creative students looking to launch a career in the global fashion marketing industry. It is based in the heart of London, one of the fashion capitals of the world.

You will gain a thorough grounding in fashion marketing theory and practice, including topics such as:

  • What motivates consumers in different cultures
  • How the global supply chain works
  • Why new technologies are changing the future of fashion marketing

You will also learn a range of practical skills including:

  • How to plan and execute integrated fashion marketing strategies
  • How to predict and analyse future fashion trends
  • How to build a successful and sustainable brand

Throughout the programme you will work on a number of practical projects and have the chance to study specialist topics, including luxury goods. A study trip to another European fashion capital is also included in your fees.


This programme equips you with the practical and intellectual skills you need to become a fashion marketing manager or director. It has been developed in consultation with industry experts, to ensure you are at the cutting-edge.

Many graduates of Regent's start their own businesses. Others have gone on to work for international brands including Burberry, Jaeger, Ralph Lauren and Vivienne Westwood.

Different course options

Study mode

Full time


12 months

Start date



This module develops your knowledge and understanding of the formation of fashion trends and their impact on the fashion buying process. You will learn about the use of global supply chains to ensure the delivery of fashion product to the consumer. The module will contextualise the emergence of trend analysis, its impact on the process of developing products and services, and how this translates through to marketing and sales channels. You will study aesthetic, economic, social and cultural impacts on trends and how innovations in materials, technology and construction techniques affect trends. You will develop an appreciation of how technological developments and resulting consumer demand are challenging established systems and distribution channels across mainstream and luxury sectors, and how such changes are being absorbed into the buying function.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. We also welcome applications from candidates who do not meet the essential entry criteria. In order to be accepted for exceptional entry, you must: Hold a minimum of two years’ relevant work experience; Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for; Be prepared to attend an interview with the Postgraduate Admissions Panel.