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Communication, Marketing and Media DBA

Communication, Marketing and Media DBA

Key information
DATA SOURCE : IDP Connect

Qualification type

DBA - Doctor of Business Administration

Subject areas

Communication / Media Marketing Database Administration Business Communication Skills

Course type

Research

Course Summary

Research in Communication, Marketing and Media is primarily concerned with the use and impact of communication and media in the modern world. There are countless opportunities for you to explore and advance your knowledge in a specific topic within this subject area. We are also interested in the following broad Information Management research opportunities: Media discourse & representation; Gender and media; Media history; Postmodern cultural and media theory; Publishing; Fan and celebrity culture; Media effects, audience reception and participation, and moral panics; On- and offline bookselling; Political communication and information; Digital consumer behavior; Export markets; Services Marketing; Consumer socialisation and demographics; Fashion and retail; Events and festival consumption; Events management strategy; Events and social interaction; Dark tourism; Entrepreneurship in the creative industries; Knowledge exchange - Collaboration between SMEs and academia; Transport in remote, rural and island areas; Transport, cultural identity and place; Transport service and operational innovation. The Doctor of Business Administration (DBA) is a professional doctorate providing dynamic, research-based views of real management issues. You will have the opportunity to blend the latest academic thinking with business knowledge, skills and practice, enabling a significant contribution to the enhancement of professional practice. A DBA is equivalent to a PhD but more applied in nature. The course has been designed to build on your management experience, skills and past academic achievement as part of a carefully considered plan. In the first taught stage you will consolidate and extend your specialist knowledge and research competence and advance your research proposal by choosing complementary masters modules from across the whole university. As well as offering a taught foundation in research methods, this DBA will also offer the opportunity to consolidate and expand on interdisciplinary and trans-disciplinary skills. In the second stage you will take your proposal forward to a full dissertation.

Different course options

Full time | Robert Gordon University | 36 months | OCT

Study mode

Full time

Duration

36 months

Start date

OCT

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£4,327

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,070

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Normal entry requirements are a first or upper second class honours degree from a University of the United Kingdom, or from an overseas University, or degree equivalent qualification, subject to the approval of Robert Gordon University. Applicants holding qualifications other than those above shall be considered on their merits and in relation to the nature and scope of the proposed research programme. Applicants holding qualifications other than those above shall be considered on their merits and in relation to the nature and scope of the proposed research programme. Applicants will normally register for an MSc/PhD or MRes/PhD with transfer to PhD dependent on satisfactory progress. However, applicants who already possess a Master’s degree which includes a significant research component could be registered directly for a PhD, subject to a satisfactory research proposal, and clear evidence of research expertise.