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Key information

Qualification type

MA - Master of Arts

Subject areas

Media Studies Multimedia Software (Use) Film / Video / Television Production

Course type


Course Summary

This programme concentrating on the art of managing and marketing film, TV and digital media industry projects, this Masters programme teaches aspiring producers the essential creative, management, digital marketing, business and vocational skills essential for working within the media industry. The focus is on acquiring fundamental project management skills needed to oversee the life cycle of large creative projects.

Taught by established industry professionals, with close links to the UK media industry, and experienced Project Management professionals, this MA will suit highly motivated students who are seeking a Masters programme which combines the creative development process with the practical management and digital tools required to manage creative projects from conception to completion.

The basic strategies are to develop a wide-array of project management tools, techniques and analytical understandings, complemented by specific approaches and necessary skills in media management. This exposes students to an understanding of managing and financing film and television projects alongside developing a key set of abilities in the role marketing plays in media management. Students are given an understanding of UK media, particularly television, in relationship to a variety of different geographical and cultural contexts, in order to successfully apply those project management skills in global creative industries. Students’ interest and enthusiasm for the field is nurtured to develop their critical and communication skills, and their critical, research and project management skills.

Graduates from Media Arts MA programmes have successfully progressed into a wide range of professions which include film and television production and management, development, broadcasting, digital & social media marketing and strategy, film finance, literary representation, advertising, marketing and distribution, media law, the public sector, and teaching. The Media Arts department is developing a strong research culture and has a growing number of Practice-based MPhil and PhD students. Further study to research degree level, ultimately leading to a PhD, is, therefore, one option. For more details on further learning and career opportunities please refer to the Careers & Employability Service.

Different course options

Study mode

Full time


1 year

Start date



In this module you will develop an understanding of the way in which marketing has evolved and continues to evolve as a result of the rise and dominance of digital and social media. You will consider the influence digital media, the web, mobile and social technologies have had on marketing, and the impact they will likely continue to have on the way marketing practice develops in the future. You will examine the theoretical and historical context of digital and social media marketing, particularly how they relate to the film and television industries, and critically assess a range of campaigns and multiplatform marketing strategies.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have 2:1 UK Honours degree or equivalent. Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider a high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘high 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above.