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International Marketing MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type


Course Summary

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business. Develop an understanding of the international marketing management process and how it is applied in industry. Identify and develop professional marketing skills in preparation for future application and employment. Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies. The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience. This course prepares you for a career as: an international marketing manager; business development manager; shipping executive in countries such as China, India, Greece, Netherlands and UK. Some of our graduates return home to manage family businesses.

Different course options

Full time | City Campus | 15 months | JAN-20

Study mode

Full time


15 months

Start date



Entrepreneurial Marketing And Innovation (15 Credits) - Core
Global Brand Management (15 Credits) - Core
International Consultancy Project 1 (15 Credits) - Core
International Consumer Behaviour (15 Credits) - Core
Marketing Decision Making (15 Credits) - Core
Relationship Marketing (15 Credits) - Core
Research Methods (15 Credits) - Core
Understanding Markets (15 Credits) - Core
Digital Marketing (15 Credits) - Core
Dissertation (45 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have an Honours degree or equivalent professional qualifications; in exceptional circumstances candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation may be considered.