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MSC Food Consumer Marketing and Product Development

MSC Food Consumer Marketing and Product Development

Key information

Qualification type

MSc - Master of Science

Subject areas

Product Development (R&D) Cookery Marketing Product Development / Diversification (Marketing)

Course type


Course Summary

Course summary

This course has been designed to prepare masters students to work in the international food supply industry. You will gain an understanding of how food can be preserved throughout the distribution chain to ensure the supply, marketing and distribution of safe, wholesome food. Develop a broad knowledge and scientific understanding of the principles for developing and preserving, managing food development and quality and commercial product management. Develop managerial skills, practical skills and behaviour change theories relevant to the food sector. Benefit from the University's approach to employability. Opt to spend a year on an international placement. You will build a broad knowledge of food processing and safety, product development, business to business and consumer marketing and the food chain. You also have opportunities to develop managerial and technical skills relevant to the food sector.

You learn through: work-related learning; group work; learning sets; consultancy projects; research; peer feedback; personal reflection; mentor scheme; coursework; essays; reports. This course prepares you for a career in: technical management; product development; product management in the food supply, food manufacturing, food retailing or food service sectors; food safety; food analysis; food manufacturing; quality assurance; risk assessment management; potential progression to PhD; food consumer and market research; food merchandising and marketing; consumer insight; food innovation.

Different course options

Full time | City Campus | 1 year | 28-SEP-20

Study mode

Full time


1 year

Start date



Business And Management Strategy (30 Credits) - Core
Developing Food Concepts And Products (30 Credits) - Core
Dissertation (45 Credits) - Core
Food Chain (15 Credits) - Core
Food Marketing (15 Credits) - Core
Food Processing Safety And Quality Management (15 Credits) - Core
Research Methods (15 Credits) - Core
Work Related Learning (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have one of the following in a relevant subject: an Honours degree, 2.2 or above; an equivalent recognised qualification; an HND with significant relevant industrial experience. Relevant subjects include business, science, social science or a food related discipline. In exceptional circumstances candidates without formal qualifications are considered if they demonstrate the necessary experience, intellect and motivation.

University information

There are more than 30,000 students currently at Sheffield Hallam, with more than 6,000 of those studying at postgraduate level. Sheffield Hallam University focuses heavily on industry experience and applied learning. You will study in the heart of Sheffield City centre, on one of the many postgraduate taught and research courses. They are shaped to help prepare you for creative problem-solving and dealing with complexity in the real...more