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MSC Branding and Consumer Behaviour

Key information

Qualification type

MSc - Master of Science

Subject areas

Brand Management Behavioural Psychology Consumer Studies

Course type


Course Summary

Course summary

In modern marketing, versatile skills are essential. Marketers must be sensitive to customers, and understand the importance of brand perception. On this course, you’ll develop your understanding of branding and consumer behaviour and its usefulness for marketing management. Upon graduating, you’ll have a distinctive skillset — perfect for entering a range of rewarding positions. Learn how to use and apply consumer behaviour theory when developing marketing strategies. Discover how brands are constructed, produce value and what they mean for a variety of stakeholder groups. Study how brands are managed in the international marketplace. Consider branding from producer and consumer perspectives.

Throughout the course, you’ll undertake simulations of the workplace — allowing you excellent real-world experience. There are also a number of enterprise initiatives, and student-led voluntary opportunities.

Future careers

This course prepares you for a career in brand management, consumer behaviour, consumer and market research, marketing, doctoral studies

Different course options

Study mode

Full time


1 year

Start date



Understanding Markets (15 Credits) - Core
Applications Of Branding (15 Credits) - Core
Consumer Psychology (15 Credits) - Core
Contemporary Practices In Marketing Research (15 Credits) - Core
Critical Consumption And Ethics (15 Credits) - Core
Dissertation (60 Credits) - Core
Global Brand Management (15 Credits) - Core
Integrated Brand Communications (15 Credits) - Core
International Consumer Behaviour (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students normally need to have an Minimum 2.2 in any degree

University information

There are more than 30,000 students currently at Sheffield Hallam, with more than 6,000 of those studying at postgraduate level. Sheffield Hallam University focuses heavily on industry experience and applied learning. You will study in the heart of Sheffield City centre, on one of the many postgraduate taught and research courses. They are shaped to help prepare you for creative problem-solving and dealing with complexity in the real...more

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