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MSC International Business and Marketing

MSC International Business and Marketing

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing International Business Studies

Course type

Taught

Course Summary

Course summary

  • Gain the expertise you need to excel in international business and marketing.
  • Engage with real organisations via a live consultancy project.
  • Develop your skillset through collaborative and independent learning.
  • Attain rounded knowledge on an academically challenging, multidisciplinary course.

On this course, you'll tackle business and marketing with an outward-facing, international perspective. You'll consider strategy and engagement on a global scale, and understand how business is conducted across cultures and borders.

How you learn

On this course, you'll study international business topics such as globalisation, multinational enterprises, cross-cultural management, international strategy, and global supply chains. In the marketing strand, modules will focus on areas such as international markets, brands and consumers. Practical work is featured throughout the course to ensure that you apply your skills.

Our large and diverse teaching team combines practical industry experience and academic research expertise. This enables us to blend contemporary, real-world understanding of business with advanced theoretical knowledge and a truly international perspective.

You learn through

  • lectures
  • seminars
  • workshops
  • live projects
  • simulations
  • peer learning
  • independent study
  • guest speakers

Future careers

This course prepares you for a career in

  • account management
  • advertising
  • business development
  • retail buying
  • consultancy
  • marketing
  • human resource management
  • logistics management
  • management consultancy
  • market research analysis
  • product management
  • project management
  • retail management.

Modules

Digital Marketing (15 Credits) - Core
Understanding Markets (15 Credits) - Core
Research Methods (15 Credits) - Core
Principles Of International Business (15 Credits) - Core
International Strategic Management (15 Credits) - Core
International Consultancy Project 2 (15 Credits) - Core
Global Supply Chain Management (15 Credits) - Core
Dissertation (45 Credits) - Core
Contemporary International Management Practice (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£9,340

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (overall cost)

£14,460

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Good degree (minimum second class honours) or international equivalent, normally in a business-related subject.

University information

When studying a postgraduate degree at Sheffield Hallam University, students will be working at the cutting edge using the latest techniques, ideas, practices, and insights to address contemporary issues in their discipline, professional practice and the workplace. There are over 30,000 students at Sheffield Hallam University, and just over 6,000 of those are studying at postgraduate level. The university places a particular focus on...more

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