menu icon
Advertisement
Book your open day visit now
MA Public Relations and Multimedia Communications

MA Public Relations and Multimedia Communications

Different course options

Full time | Southampton Solent University | 1 year | 27-SEP-22

Study mode

Full time

Duration

1 year

Start date

27-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Multimedia (Computing) Multimedia (Design) Public Relations Communication Studies

Course type

Taught

Course Summary

ABOUT THE COURSE

Passionate about PR and communications? Want to boost your employment prospects? Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

The ‘Professional Development’ module gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms. Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.

What does this course lead to?

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Solent with a wealth of industry relevant experience to show potential employers.

Who is this course for?

This course is aimed at graduates in a PR or communications-related discipline. The course content is well-suited to graduates who wish to build upon their existing knowledge and explore new and emerging communications channels.

Modules

This module introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

7,750

International fees
Course fees for EU and international students

For this course (per year)

14,100

Entry requirements

2:1 in a related degree, or an international equivalent.

University information

Solent University (SU) is a long-established and highly regarded educational institution in Southampton with over 160 years of teaching heritage to its name. With postgraduate courses available in a huge number of subject areas, SU offers a range of MA, MSc and MBA programs, as well as industry-accredited professional and part-time courses. SU is located in the coastal city of Southampton, a city with a population of around 250,000 which...more

Similar courses at this uni