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Different course options

Study mode

Full time

Duration

1 year

Start date

09-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as: marketing management; the analysis of marketing decisions; consumer behavior; marketing research methods.

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

Who this programme is for

The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

It aims to help you become a critical, reflective practitioner as it emphasises the integration of theory and practice with the skills and knowledge required by employers.

It is designed for those wishing to pursue a successful marketing career in the public or private sector.

Modules

This course introduces students to the latest developments in marketing theory and practice through seminars delivered by marketing practitioners and academics. Throughout the semester, students will be exposed to different academic concepts and practical contexts in order to develop a nuanced understanding of marketing that will help them both as such and in their dissertations.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£19,100

International fees
Course fees for EU and international students

For this course (per year)

£29,900

Entry requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.