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MSc Football Communications & Digital Marketing

MSc Football Communications & Digital Marketing

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Football Digital Marketing

Course type

Taught

Course Summary

The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.

Degree overview

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

Degree content

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations. Graduates of the MSc Football Communications & Digital Marketing degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Different course options

Full time | UCFB Wembley | 1 year | SEP-20

Study mode

Full time

Duration

1 year

Start date

SEP-20

Modules

This module will provide the student with an overall outlook on marketing principles within an increasingly disruptive environment. New and emerging principles of digital marketing are an integral part of marketing theory and practice. Aspects such as transformation, influences the customers digital journey, thus, requiring innovation, revenue growth initiatives and long-term value creation. Within this module, students will be encouraged to research, analyse and articulate an effective digital marketing plan to drive the transformation of the organisation and activate a strategy to achieve business goals. This is semester 1 module.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,950

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,950

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module. Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

University information

With two campuses centred around Wembley Stadium in London and the Etihad Stadium in Manchester, University Campus of Football Business (UCFB) is the ideal destination for students wishing to pursue a career in the business side of football and the wider football and sports industry. You’ll enjoy excellent job prospects at UCFB too, as more than 90% of graduates are in employment within six months, and two thirds of those are working in the...more

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