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Marketing Management for Events, Hospitality and Tourism MA / PGDip

Marketing Management for Events, Hospitality and Tourism MA / PGDip

Different course options

Full time | University College Birmingham | 18 months | SEP

Study mode

Full time

Duration

18 months

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Hospitality / Catering (General) Marketing Events Management Hospitality Management

Course type

Taught

Course Summary

Course overview

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

Why should I choose this course?

  • You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
  • You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
  • You will learn advanced business functions in marketing management and how to apply them to the industry.
  • You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience.
  • You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Modules

This module introduces students to the disciplines and techniques required for critical appraisal of complex data and industry practice; creating research designs and accompanying research techniques; building theoretical frameworks, and the scheduling and execution of a research project. The module will develop students' skills and expertise in the essential research tools they will need for both successful Postgraduate study and as leaders in their chosen service industry sector.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£7,250

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£12,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Academic: MA/MSc - A grade classification of 2:2 is required or international equivalent; PGDip - A grade classification of third-class is required or international equivalent; and a subject related UK or International honours degree from a recognised institution. Work-Based: We also consider applicants who are currently employed and wish to apply to UCB; To apply, you must have 5 years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing; and a reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered. EU/international students: For Academic and English entry requirements for EU and international students, please visit the Country Specific Information page. If your degree is not related and you do not have relevant managerial work experience please contact admissions, so that we can discuss your application on an individual basis before you apply.