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Marketing Management for Events, Hospitality and Tourism MA

Marketing Management for Events, Hospitality and Tourism MA

Key information

Qualification type

MA - Master of Arts

Subject areas

Hospitality Management Events Management Tourism Management

Course type


Course Summary

This Marketing Management for Events, Hospitality and Tourism MA is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment. You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability. This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

In this course you will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries; You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations; You will learn advanced business functions in marketing management and how to apply them to the industry; You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience; You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience. You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Work Placement: If you are looking for further work experience opportunities, our highly experienced hired@UCB staff members have a diverse mix of advisors with experience in a wide variety of areas including early years, education, learning disability, special education, child protection, community service development and management. At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. Employability: Upon successful completion of this course, graduates have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market researchers and PR and promotional positions. Graduating with this degree will enable you to pursue a career path in: Conference and exhibition venue management; Hotel and business centre management; Destination management organisations (DMOs); Events management companies; Marketing positions within major companies.

Different course options

Full time | University College Birmingham | 18 months | SEP-20

Study mode

Full time


18 months

Start date



This module introduces students to the disciplines and techniques required for critical appraisal of complex data and industry practice; creating research designs and accompanying research techniques; building theoretical frameworks, and the scheduling and execution of a research project. The module will develop students' skills and expertise in the essential research tools they will need for both successful Postgraduate study and as leaders in their chosen service industry sector.

Tuition fees

UK fees
Course fees for UK / EU students

To Be Confirmed

Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

To Be Confirmed

Average for all Postgrad courses (per year)


Entry requirements

Students will require a relevant undergraduate degree (or equivalent) from a recognised institution. Students with relevant experience will also be considered.