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Marketing Management for Events, Hospitality and Tourism PGDip

Marketing Management for Events, Hospitality and Tourism PGDip

Key information

Qualification type

Postgraduate Diploma

Subject areas

Marketing Hospitality Management Tourism Management Events Management

Course type


Course Summary

This Marketing Management for Events, Hospitality and Tourism PGDip is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment. You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability. This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

In this course you will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries; You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations; You will learn advanced business functions in marketing management and how to apply them to the industry; You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience; You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience. You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Work Placement: If you are looking for further work experience opportunities, our highly experienced hired@UCB staff members have a diverse mix of advisors with experience in a wide variety of areas including early years, education, learning disability, special education, child protection, community service development and management. At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. Employability: Upon successful completion of this course, graduates have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market researchers and PR and promotional positions. Graduating with this degree will enable you to pursue a career path in: Conference and exhibition venue management; Hotel and business centre management; Destination management organisations (DMOs); Events management companies; Marketing positions within major companies.

Different course options

Full time | University College Birmingham | 1 year | SEP-20

Study mode

Full time


1 year

Start date



This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation and the operation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.

Tuition fees

UK fees
Course fees for UK / EU students

To Be Confirmed

Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

To be confirmed

Average for all Postgrad courses (per year)


Entry requirements

Students will require a relevant undergraduate degree (or equivalent) from a recognised institution. Students with relevant experience will also be considered.