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Experience & Service Design MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

Marketing Planning / Evaluation Communication Design Customer Service

Course type


Course Summary

Course overview:

The design of human experience within the creative industries requires a wide breadth of understanding unlike any other.

As a student on this unique Experience & Service Design course, you’ll learn to understand how the human experience can be designed and shaped to fit a range of scenarios, whether it is a fashion event, a festival, in retail or at a venue, and how that experience can hold a powerful societal, environmental and business impact.

You will be given the tools and techniques – through intellectual enquiry and project assignments - to become an expert in designing experiences and services for the creative industries, and become leaders in advancing the discipline. You will apply these techniques to try to tackle challenges of sustainability, societal issues and governance.

You will learn how design improves user and business value, and explore what challenges and opportunities there are within the creative industries, in terms of technology and business model innovation.

And, you will engage on a strategic and operational level in the design of experiences and services, potentially leading interdisciplinary design teams in the concept, design and realisation of innovative services.


The UCA Business School for the Creative Industries, based at our Epsom campus, is the first of its kind in the UK. There’s dedicated studios and study areas, digital media suites equipped with Macs and PCs which are programmed with specialist software including Adobe Creative Suite, Dreamweaver and After Effects. There’s a modern library with a wealth of books and thanks to its location, many collaborative opportunities with students from other courses.

Different course options

Study mode

Full time


1 year

Start date



PG Business Seminar I
Service and Creative Industries
Venues and Events Design
Immersive Games
Human Psychology of Experience and Service I
PG Business Seminar II
Human Psychology of Experience and Service II
Masters Project
Business Consultancy
Foundations of Design for Interaction
Customer Focussed Innovation
Design Thinking for Business
Augmented and Synthetic Experience

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students should have an honours degree or equivalent qualification in the subject or a related discipline and Relevant work experience, demonstrating your ability to study at postgraduate level.

University information

The University for the Creative Arts (UCA) has been educating students with practice-based courses for over 160 years and is the best specialist university for the arts in the UK (#1, Complete University Guide). In 2019, the University received the Gold standard from the Teaching Excellence and Student Outcomes Framework (TEF). UCA has four campuses (Canterbury, Epsom, Farnham and Rochester), each with their own creative specialities and...more

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