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Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

This course is for Graduates looking for a specialist route to a career in marketing. This course deepen your understanding of core marketing theory. You’ll develop a desirable set of skills valued by the marketing industry. You will get a good balance between learning the latest marketing theory and practice applying it. Our course spans the three core elements of modern marketing: marketing to consumers; marketing to businesses and organisations; marketing and society. We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that are important to the right employers. Study with us to help achieve your career goals. You will develop the right skills and work with employers from week one of the course. Our graduates have a great employment record. Most go on to careers in marketing, start their own business or begin a PhD.

Different course options

Study mode

Full time


1 year

Start date



This is semester two module. The aim of This module aims to expose students to a range of concepts, models and emerging technologies that are and will shape most aspects of marketing. Students will be encouraged to consider the challenges and opportunities of e-marketing from a solid theoretical background and a real-world orientation with extensive examples ranging across large corporations, small businesses, and not for profit organizations.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students should have at least a 2:1 or above (or international equivalent) in a subject with significant business/management content. This should include marketing. We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree. Marketing work experience and a degree in business or management will also be considered.

University information

Established in 1966, the prestigious University of Bath is one of the UK’s top 10 universities and has built an international reputation for world-class teaching and research. The university works hard to fulfil its mission: to inspire, encourage and educate future leaders and innovators. They strive to foster a diverse, welcoming and inclusive culture, where enterprise and innovation is encouraged and students from all backgrounds can fulfil...more