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Business Administration (Marketing) MBA

Business Administration (Marketing) MBA

Different course options

Study mode

Full time

Duration

1 year

Start date

APR-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA Marketing

Course type

Taught

Course Summary

About the course

This full-time MBA with a specialism in marketing is a flagship management qualification, structured to support fast-track career progression. It will develop your marketing, leadership and strategic management skills, and provide you with an up-to-the-minute understanding of the ever-evolving modern business environment.

This postgraduate degree aims to enhance your prospects by developing your ability to apply the latest thinking to organisational development and change in a competitive global context. Successful completion of the MBA (Marketing) highlights your potential to have a transformational impact on the organisation you join.

Units cover core MBA areas such as advancing professional practice; leading and managing organisational resources; management practice; and strategy and the global competitive environment. Marketing-specific units include digital marketing and communications.

Your course runs over three semesters, with six entry points through the year. The point at which you join the course determines the order of the units you study. You benefit by beginning your studies with others who started at an earlier point of entry.

Why choose this course?

  • Six entry points through the year adds flexibility, allowing you to start when it most suits you
  • Follow a practice-led curriculum that develops your ability to creatively apply theoretical knowledge and understanding to complex, real-life issues
  • Study with experienced academics who all have substantial management experience
  • Through practice events, work on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors
  • Explore the latest research in strategic management and leadership to develop your business competence and confidence
  • Develop the attributes and skills expected by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry; these include team-working, negotiation, leadership, confidence, and the ability to apply critical and creative thinking to complex problems with the aim of finding innovative solutions

Modules

Corporate Innovation And Entrepreneurship - Core
Digital Marketing And Communication - Core
Management Practice - Core
Strategy And The Global Competitive Environment - Core
Theory Into Practice Project - Core
Leading And Managing Organisational Resources - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,400

International fees
Course fees for EU and international students

For this course (per year)

£15,900

Entry requirements

Students should have a good undergraduate degree at honours level or equivalent and We also consider students with other relevant qualifications and individuals with appropriate work experience.

University information

The University of Bedfordshire is a modern university with a vibrant and cosmopolitan student population that includes around 20,000 students from over 100 countries. It offers a wide variety of research-informed courses, which believes in nurturing students to become educated, employable and entrepreneurial global citizens. Bedfordshire has campuses located in: Luton Bedford Milton Keynes Aylesbury Putteridge Bury The...more