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Marketing (Digital Marketing) MSc (PGCert PGDip)

Marketing (Digital Marketing) MSc (PGCert PGDip)

Different course options

Full time | Moulsecoomb Campus | 1 year | SEP-24

Study mode

Full time

Duration

1 year

Start date

SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course type

Taught

Course Summary

Intro

Designed for people looking to launch or progress their marketing career, this CIM-accredited masters degree will develop your knowledge of digital marketing and e-commerce, and prepare you for a career in digital advertising or social media marketing.

You’ll benefit from industry talks where guest speakers discuss best practices in digital strategies.

Applying advanced-level theory and best practice, you’ll explore digital marketing planning and strategy, alongside learning about responsible marketing and buyer behaviour.

If you’re a full-time student starting in September, you have the option to gain experience on a year’s paid placement in industry. This option is only available if you’re starting the course in September.

This degree is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

  • Marketing MSc
  • Marketing (Branding and Communication) MSc
  • Marketing (International Marketing) MSc
  • The University of Brighton is accredited by the

  • Association to Advance Collegiate Schools of Business (AACSB)
  • – an accreditation achieved by fewer than 6% of business schools globally.

    Career prospects

    Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

    This course is ideal for potential marketing professionals and digital marketing specialists.

    Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

    • Analytics Manager
    • CRM (Customer Relationship Marketing) and email marketing Manager
    • Digital Agency Account Manager and Sales Director
    • Copywriter
    • Digital Marketing Manager and Web Manager
    • Ecommerce Manager
    • PPC (Pay Per Click) Search Manager
    • Search Manager / SEO (Search Engine Optimisation) Manager
    • Social Media Manager or Community Manager
    • Web Developer and Web Designer.

    Modules

    Responsible Marketing - Core
    Dissertation - Core
    Business Solutions in Action - Core
    Marketing Planning and Strategy - Core
    Work Placement Project - Core
    Buyer Behaviour - Core
    Research Methodologies and Methods for Marketing - Core

    Tuition fees

    UK fees
    Course fees for UK students

    For this course (per year)

    £10,500

    International fees
    Course fees for EU and international students

    For this course (per year)

    £15,900

    Entry requirements

    Normally a good honours degree or equivalent is required. Work experience is useful but not essential. 

    University information

    Located on England’s beautiful south coast, the University of Brighton is a buzzing multi-campus university with a diverse student body, which includes over 3,000 postgraduate students. The city of Brighton is famous for its rich heritage and inclusive environment. The university’s postgraduate students can expect to become part of Brighton’s diverse, dynamic, and highly creative community. Both teaching and research at Brighton is modelled...more

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