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Different course options

Full time | Warrington Campus | 1 year | FEB-21

Study mode

Full time

Duration

1 year

Start date

FEB-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course type

Taught

Course Summary

The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

Course overview

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Why study this course with us?

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

Modules

This module covers the following topics: The nature, extent and purposes of management research Management research paradigms Research strategies Research designs, methods and approaches Research quality standards: establishing validity, reliability and generalisability Sampling and Research instrument design Research ethics Research Data Management: collection, organisation and analysis Managing a dissertation research project
Management Research Project - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£6,705

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£12,450

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need an honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience.

University information

From a teaching college established in 1839, to becoming the University of Chester in 2005, over 180 years of academic growth has allowed the University to offer an extensive selection of postgraduate courses and research options across a number of specialist sites. This includes five sites in and around Chester, a campus in Warrington, a University Centre in Shrewsbury, and a new health and nursing education facility, Marriss House, in...more