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Marketing Management MSc

Different course options

Full time | Queen's Park Campus | 1 year | FEB-21

Study mode

Full time

Duration

1 year

Start date

FEB-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Our course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help you make a positive difference for future employers.

Course overview

The effective marketing of an organisation’s products and services is critical to its success. Our Marketing Management course aims to help you develop your skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling you to effectively contribute to the success of the business.

Why study this course with us?

Our course will help you to achieve your management aspirations by being relevant to the modern business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make management decisions that impact on the organisation’s success.

Our tutors encourage class discussions, helping you to learn to build, express and defend your own informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career.

In association with the course, there are opportunities for you to apply for an internship.

Modules

This module covers the following topics: The nature, extent and purposes of management research Management research paradigms Research strategies Research designs, methods and approaches Research quality standards: establishing validity, reliability and generalisability Sampling and Research instrument design Research ethics Research Data Management: collection, organisation and analysis Managing a dissertation research project
Management Research Project - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£5,940

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£12,450

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Applicants will normally be expected to hold a degree with a minimum second class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications.

University information

From a teaching college established in 1839, to becoming the University of Chester in 2005, over 180 years of academic growth has allowed the University to offer an extensive selection of postgraduate courses and research options across a number of specialist sites. This includes five sites in and around Chester, a campus in Warrington, a University Centre in Shrewsbury, and a new health and nursing education facility, Marriss House, in...more