menu icon
Coronavirus (COVID-19) Latest news

Different course options

Full time | Bognor Regis Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course type

Taught

Course Summary

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.

You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Teaching and Assessment

The course is mainly assessed through coursework.

Modules

Global Marketing
An Introduction to Digital Marketing
Brand Management
Consultancy Project
Customer Insight
Digital Campaign Planning
Research Methods
Dissertation

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,800

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£14,900

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need a 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject relevant work experience.