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International Marketing and Management MSc

International Marketing and Management MSc

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing Management Studies / Science

Course type

Taught

Course Summary

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our International Marketing graduates have recently gone on to work in areas including:

  • marketing manager, financial services
  • marketing & comms officer, energy industry
  • marketing manager, agency side
  • digital marketing officer, public sector
  • marketing consultant, own business
  • brand manager, FMCG

Modules

Principles of Marketing as Creative Practice will teach the theory of marketing and its application. The learning approach includes collaborative problem solving and reflection. The realization of marketing goals and related processes is delivered through learning within teams.
International Marketing Strategy (20 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,765

International fees
Course fees for EU and international students

For this course (per year)

£20,900

Entry requirements

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.