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Key information

Qualification type

MSc - Master of Science

Subject areas

Business Studies

Course type


Course Summary

On this course you’ll have the opportunity to discover and focus on a specialism, or develop a more holistic, generalist view of business. Either way, you will graduate will lots of options, and with the ability to bend and flex within the jobs market and the changing business world. You will also learn to understand and explain the role of management in a range of contexts. You’ll learn how to build and sustain competitive advantage for companies in a variety of sectors, in both domestic and international markets. You’ll discover how to draw on the resources and skills of company-wide specialisms. You’ll find out how to use various analytical tools to understand different managerial perspectives, and how to make sound managerial decisions. Throughout the course you’ll find a focus on flexibility, personal development and on helping you discover and grow into the business person you aspire to be. As well as having the chance to pick up a broad range of specialist skills, you’ll develop plenty of transferable skills too, becoming highly proficient in teamwork, presenting and time management. You’ll even have the chance to start your own company at our Enterprise Centre. You will also have a large number of opportunities to identify and hone your skills with extra-curricular activities such as different business clubs, business trips, and career development events. You don’t need to have studied business before to excel on this Master’s. Equally you might have already studied or worked in a particular aspect of business but want to diversify your skills and become more multidimensional in your approach. Or you might have studied business in a different country and are looking to get a British perspective. You might come straight from undergraduate study, or have already worked in industry. You might be looking to launch or restart your career, or you might aspire to turbocharge an existing career – we particularly value mature students on this course for the unique insights they bring to the course.

Different course options

Study mode

Full time


1 year

Start date



The main objective of this module is to equip you with an in-depth understanding of the strategic marketing planning process. You will be able to apply marketing principles in a strategic context and develop both a theoretical and practical knowledge of strategic marketing. A key feature is that you'll consider approaches to strategic marketing from an international perspective.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have: 2.2 or equivalent and they need a good undergraduate degree from a recognized higher education institution in the UK or overseas in disciplines other than business or management.

University information

The University of East Anglia (UEA) is a campus-based university in Norwich, with a global reputation for its excellent academic, social and cultural facilities, delivered to more than 15,000 students from over 80 countries.Over 4,000 making up its postgraduate community. The University prides itself on the quality of its research, being part of Norwich Research Park, one of the largest communities of researchers in Europe, leading the way...more

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