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Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Prepare for a high-flying career in marketing with this intense Master’s.

Marketing is the practice of identifying customers and satisfying their needs. But the best marketers aren’t only experts in their specialism. They understand the other key functions of business too.

On this course you will learn how to identify, evaluate and execute marketing strategies - and you’ll also discover how to engage and collaborate with company-wide specialisms. You don’t need to have studied or worked in marketing before to excel on this course - you’ll be introduced to all the key concepts and practices before delving deeper. Equally, if you do have an undergraduate degree in marketing or a related subject, or you have experience working in industry, this degree is a great opportunity to push your skills and capabilities further.

OVERVIEW

This course is an excellent foundation for a career in marketing. Alternatively it will help you bring a marketing perspective to any number of other business roles. It’s also a great choice if you have your own business, or work in a family business, and want to improve your marketing skills.

Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions. You’ll learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.

You’ll discover the long-standing fundamentals of marketing, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing.

Different course options

Study mode

Full time

Duration

1 year

Start date

28-SEP-20

Modules

Do you want to be fluent in business? Accounting is the language of business and financial management is critical to the survival of businesses. If you want to become knowledgeable in two of the core areas in business such as accounting and financial management, then this module is for you. Throughout the module you will discover why accounting is considered a management information system and why managing the financial aspects of the business will contribute to business success. This is a semester long introductory module and no previous study of accounting or finance is required. The module will be divided in two parts: in the first part you will study accounting and in the second part of the module you will study financial management. In this module, individual study coupled with a series of lectures and seminars will give you a very good overview of the accounting and finance methods and concepts. In accounting you will learn how to read and interpret financial statements, you will acknowledge the importance of understanding and managing costs and the importance of liquidity. In financial management you will learn how investment appraisal and valuation works as well as the advantages and disadvantages of using different forms of equity and debt. All the knowledge gained by taking this module will put you at an advantage in any business meeting, benefiting your future career.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£10,300

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have: Good 2.2 or equivalent in all subjects (excluding UK degrees in a business-related subject, for which our Academic & Professional Courses are more suitable). Students should normally have a good undergraduate degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Students from overseas may hold a non-UK degree in any discipline. It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.

University information

The University of East Anglia (UEA) is a campus-based university in Norwich, with a global reputation for its excellent academic, social and cultural facilities, delivered to more than 15,000 students from over 80 countries. Over 4,000 making up its postgraduate community. The University prides itself on the quality of its research, being part of Norwich Research Park, one of the largest communities of researchers in Europe, leading the way...more

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