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Key information

Qualification type

MSc - Master of Science

Subject areas

Sports Management Sports Coaching Sports Facilities Work Leisure / Recreation Management

Course type


Course Summary

This inter-disciplinary, practical course will provide you with the tools and skills you need to thrive in the competitive world of sports management. You will gain insights into what has become a multi-billion pound industry and which offers growing opportunities for a multi-faceted career. This master’s degree is well respected and will give you a big advantage when it comes to finding work in this highly competitive field. You will join students from diverse backgrounds and nationalities whose previous undergraduate study includes sports science, business and management and journalism. You should be open-minded and willing to study and learn from a wide range of different sports and be prepared to debate the pros and cons of recent developments in the industry.

This practical course will teach you all of the major components you will need to forge a career in sports management. The key elements of the course include sports marketing, which is crucial to the success of any sporting enterprise, and sponsorship, which today plays such a massive role in all professional sports. You will learn about event management and how to plan, run and manage all of the resources needed to make a set-piece sporting event a success. And you will study the finance and economics of sports management. A good grasp of the numbers is essential in the business of sport, which like any other business takes a close look at the bottom line. In addition, you’ll learn how to take a strategic approach to sports management and will learn how the sports-related policies of governments and sports governing bodies have an impact on the role. You’ll also undertake a sports management consultancy project, which will hone your research skills. This course will set you on the path to a range of careers, enabling you to put what you’ve learnt into practice. If you already work in the field it could be a stepping stone onto something bigger and better, or it could be this qualification that gives you a foot in the door.

Different course options

Full time | University of East London | 1 year | SEP

Study mode

Full time


1 year

Start date



Sport Economics and Finance - Core
Sport Management Consultancy Project - Core
Sports Sector: Strategy and Policy - Core
Sport Marketing and Sponsorship - Core
Sport Venue and Event Management - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need 2.2 honours in Business or Sports related degree. Other disciplines and a recommended 2 years relevant work experience may be considered. Students will normally be expected to have Grade C in GCSE English and Maths.

University information

The University of East London has 140 practical, career-focused postgraduate programmes in the areas of: Arts Creative and tech industries Architecture Engineering and construction Cultural studies Social sciences Law Business Education Psychology Health Bioscience Sports Many of these are accredited by professional bodies. The uni is based across two campuses in East London. Stratford has the Olympic Park...more