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PG Dip Global Digital Marketing

Different course options

Study mode

Online

Duration

16 months

Start date

16-APR-24

Key information
DATA SOURCE : IDP Connect

Qualification type

Postgraduate Diploma

Subject areas

International Marketing Digital Marketing

Course type

Taught

Course Summary

Overview

In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including:

  • the external context in which international businesses operate and the opportunities and challenges posed
  • the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.

Teaching methods

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:

  • multimedia lecturecasts made up of written content, short videos, animation, audio recordings, infographics, short tests and mini-assignments
  • discussion forums for you to chat about the course content with fellow students
  • live Q&A sessions with your tutors
  • a comprehensive eLibrary of textbooks and academic journals
  • support from academic staff and your dedicated Student Support team

To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

Assessment methods

Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.

We are committed to providing frequent and transparent feedback through the following ways:

  • Our assessment criteria are designed to be simple and transparent.
  • You will always be aware of your current provisional grade, right from the start of the programme.
  • You will be able to view your marks clearly in your gradebook whenever you log onto the learning platform.
  • There is a 7-day turnaround for marking and feedback of assessed work.
  • You will have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise.

Career prospects

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

Modules

As data analytics becomes increasingly important in the global economy, managers need to know how to gain valuable data insight and understand data sources, collection and interpretation to inform key business decisions. This comprehensive module will examine the study of data analytics ? exploring the technical aspects of collecting and organising data, and carrying out data analytics.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£6,084

International fees
Course fees for EU and international students

For this course (per year)

£6,214

Entry requirements

Academic entry route - You must have the following qualifications as a minimum: an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification. Work experience entry route - You must meet the following criteria: at least five years’ relevant work experience in marketing.

Department profile

University of Essex Online provides 100% online part-time Masters degrees and short courses in business, computing, education, health, law, criminology and psychology. You can study with us from anywhere with an internet connection and at a time that suits your schedule best. Your course will be delivered through a state-of-the-art virtual learning environment (VLE), which provides you with 24/7 access to high-quality resources, including...more

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