Online
16 months
16-APR-24
Postgraduate Diploma
International Marketing Digital Marketing
Taught
Overview
In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.
This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including:
Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.
Teaching methods
Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.
Our courses are delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you will have access to your study materials 24/7, including:
To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.
Assessment methods
Rather than fretting about exams, you will be assessed exclusively through assignments. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces.
We are committed to providing frequent and transparent feedback through the following ways:
Career prospects
Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.
Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.
For this course (per year)
£6,084
For this course (per year)
£6,214
Academic entry route - You must have the following qualifications as a minimum: an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification. Work experience entry route - You must meet the following criteria: at least five years’ relevant work experience in marketing.
University of Essex Online provides 100% online part-time Masters degrees and short courses in business, computing, education, health, law, criminology and psychology. You can study with us from anywhere with an internet connection and at a time that suits your schedule best. Your course will be delivered through a state-of-the-art virtual learning environment (VLE), which provides you with 24/7 access to high-quality resources, including...more
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