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MSc International Marketing and Entrepreneurship

MSc International Marketing and Entrepreneurship

Different course options

Full time | Southend Campus | 1 year | OCT

Study mode

Full time

Duration

1 year

Start date

OCT

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Entrepreneurship International Marketing

Course type

Taught

Course Summary

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
  • marketing strategies, including product, pricing, promotion and distribution strategies
  • marketing planning and implementation
  • new product development
  • supply chain management and operations
  • branding
  • ethical issues
  • theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a business school ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.

Modules

This module focuses on building an appreciation of international marketing issues. The module complements the module on international marketing strategy and planning and introduces students to the elements required for marketing strategy implementation. The module has two broad themes - firstly, it addresses cross cultural issues and perspectives in international marketing focussing on buyer behaviour in both B2B and B2C contexts and organisational issues; secondly, aspects of international marketing covering the use of international market research, implications for product and service management, marketing communications, marketing channels, new product development, services marketing, and retailing.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,820

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,460

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a degree with 2:2 in any discipline will be considered.