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International Marketing and Entrepreneurship MSc

International Marketing and Entrepreneurship MSc

Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing Entrepreneurship

Course type


Course Summary

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course. You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Modern marketers must be creative and ethical. We encourage you to innovate and consider the impact of marketing on wider society so you can effectively lead on international marketing strategy throughout your career. You will also find this degree invaluable should you wish to start your own entrepreneurial venture. We provide you with career support and guidance throughout your education. The School’s employability team works closely with the University’s Employability and Careers Centre to provide you with bespoke advice on topics such as CV writing and access to work experience. You can also access employer talks on campus.

Different course options

Full time | Southend Campus | 1 year | OCT

Study mode

Full time


1 year

Start date



This module enables students to acquire critical and transferable skills associated with the creation and management of new and entrepreneurial organisation. The course focuses on the development process of new ventures (new small businesses and spin-offs from large firms) and their management, including idea generation, developing business models, networking, marketing, financial, and behavioural aspects in different environments. The module's practical focus combines learning about characteristic operational issues (finance, marketing, human resources and business planning), and practical aspects of creating a new ventures (such as idea generation and developing entrepreneurial business models). This module will help the student to identify the critical functional elements that can support the entrepreneur in his-her consideration of the market for new products, services and the launch of a new venture.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have a degree with 2:2 in any discipline will be considered.