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Strategic Advertising and Marketing Communications, MA

Different course options

Full time | University of Greenwich (Greenwich Campus) | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising Marketing Communication Studies Business Communication Skills Policy / Strategic Planning

Course type

Taught

Course Summary

Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising, communications and public relations agencies.

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Careers and placements

What sort of careers do graduates pursue?

Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.

Do you provide employability services?

Our course team will support you through your journey to becoming an effective marketer and communicator. We have developed strong relations with companies in the financial centres in London and Europe, including in the City, Canary Wharf, and Fenchurch Street.

This offers you a unique opportunity to explore career development networking, mentoring and internship opportunities with a diverse range of organisations, making it a perfect location to develop your career.

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:

  • CV, cover letter, and application tips
  • Interviews support
  • Careers fairs
  • Mentoring.

Modules

This module aims to facilitate students with understanding of theories and practices in advertising and marketing communications. By engaging with both academic literature and industry brief, it enables students to critically reflect on varying approaches to advertising and marketing communications in the industry, taking into account ethical issues concerning advertising, and to practice the skills needed in an agency team such as collaborative working, presenting, consumer research, creative planning, media planning and concept development and testing.
Research Methods (15 Credits) - Core
Data Analytics for International Business Decisions (15 Credits) - Core
Transformational Leadership through Transversal Skills - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£10,350

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£15,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

Department profile

The Business School offers a great environment to study in, whether you are thinking of an undergraduate degree, a Master’s degree or research at PhD level. We are a diverse, energetic community, with students and academic staff from all over the world....more

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