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Strategic Advertising and Marketing Communications, MA

Different course options

Full time | University of Greenwich (Greenwich Campus) | 1 year | SEP

Study mode

Full time


1 year

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Advertising Marketing Communication Studies Business Communication Skills Policy / Strategic Planning

Course type


Course Summary

This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.


The module aims to provide students with a critical insight and applied understanding of the tools of digital marketing. They will analyse critically the paradigm of relationship marketing and its role in digital strategies in order to develop a critical understanding of the theories, models and concepts pertaining to digital marketing and to apply these in a strategic integrated context. The module aims to provide students with the skills necessary to develop appropriate strategic plans using these theoretical constructs and to evaluate their effectiveness in the development of appropriate communications plans and to understand the process of integration of the tools of digital marketing within the marketing mix.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK/ international students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

Department profile

The Business School offers a great environment to study in, whether you are thinking of an undergraduate degree, a Master’s degree or research at PhD level. We are a diverse, energetic community, with students and academic staff from all over the world....more