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Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

About the course

This course is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career. Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism. Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments. And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey.

Why choose this course?

Draw on the research interests of the marketing faculty to address contemporary marketing challenges Balance theory and application with regular opportunities to hear industry speakers and undertake field visits Develop key business skills Take the opportunity to gain additional qualifications from CIM

What will I study?

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered. Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor. We have accredited status with the Chartered Institute of Marketing (CIM), and holders of the Professional Postgraduate Diploma in Marketing, which can be taken at the University, can begin at Stage 2 of the course.

Careers

This course is designed for those wishing to build a career in marketing across a wide range of specialisms, and in any industry sector. Whether you are planning to move into a marketing agency role, or work for an in-house marketing team, or whether marketing is just becoming an increasingly significant part of your role, this Master's will give you the expertise to help you excel in your career.

Different course options

Full time | University of Hertfordshire | 1 year | 28-SEP-20

Study mode

Full time

Duration

1 year

Start date

28-SEP-20

Modules

This module will cover a range of research issues relating to the Marketing discipline in order to support the preparation of a research proposal which will form the foundation for the development of a dissertation or applied project to complete the MSc Marketing degree. Areas that will be covered will include: reading and interpreting academic research, identifying appropriate research topics, defining appropriate research objectives, searching, using and evaluating literature, drafting a research methodology and conceptual framework, examining a range of theories and theorizing a selected topic. Digital literacy is encouraged through use of on line resources; on line research and a range of IT skills. This module enables students to prepare a research proposal as the first step towards undertaking a dissertation or applied project. On completion of the module, students will have the ability to plan and execute the next stage of their research leading to a full dissertation.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£8,925

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£13,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

An honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

University information

Why choose postgraduate study at Herts? Future Employment: Superb career support with 96.5% of graduates in work within six months of graduating Industry Connections: Links with over 1,700 businesses and industrial placements Course Accreditation: We offer over 40 industry accredited courses Financial Support: 20% postgraduate fee discount for University of Hertfordshire graduates, as well as £11,222 of postgraduate funding...more

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PhD Marketing

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