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Key information
DATA SOURCE : IDP Connect

Qualification type

PhD/DPhil - Doctor of Philosophy

Subject areas

Marketing

Course type

Research

Course Summary

The marketing division within Leeds University Business School are interested in receiving proposals in the following areas of research: Consumer buying behavior; Analysis of consumer heterogeneous preferences and discrete choice analysis; Retailing and store choice analysis; Branding and brand equity; Formulating and implementing sustainability marketing strategies: Bridging the gap; Marketing strategy making; Emergent marketing strategy and decision making in marketing organizations; Corporate responsibility and sustainability; Green marketing and advertising; Business ethics; International marketing; Cross cultural buyer-seller relationships; Export marketing strategy and performance; Sustainable strategies of multinational corporations; Standardisation/adaptation of international service offerings; International marketing process standardisation/adaptation.

Different course options

Full time | University of Leeds | 3 years | SEP-19

Study mode

Full time

Duration

3 years

Start date

SEP-19

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£4,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,500

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Candidates should hold a British Masters degree (or equivalent degree from an overseas university) or an equivalent professional qualification. Student with a minimum average score of 60 percent (or equivalent); and in an appropriate academic discipline